Cheap Hotels in Soho London Soho, in London's West End, is arguably the most vibrant nightlife district in central London, packed with fashionable shops, bars, cafés and restaurants. Once famous for its adult entertainment, the area has been dramatically cleaned up in recent decades and has become one of the most important centres for independent media and film production in the UK. Soho is located very close to London's Theatreland, and has several independent theatres of its own, as well as jazz clubs (including Ronnie Scott's), and other live music venues. Soho is also the epicentre of gay nightlife in London, and its narrow streets and historic buildings give it an appealing, village-like feel. Check out our cheap hotels in Soho, London!